Ethnographic research · Service design · Customer experience
Designmatters Studio is a strategic service design studio. We help organisations and companies shape impactful, visionary strategies, profitable business and desirable services — human-centred, responsible and holistic.
Tell us what you are working onServices
Expert support for research, co-creation, innovation and commercialisation. We act as both a strategic designer and a bold innovator, turning ideas into action.
Expert support for growth companies, available for ongoing collaboration or fast-turnaround special situations. A strategic designer and bold sparring partner for leadership teams, strategy work, transformation projects and communication — challenging thinking and discovering new growth areas.
A professional in customer-driven business and creative co-creation who joins your team quickly and brings bold perspectives and strong experience to support your project's success.
We study people in their real environments to reveal not only what they say, but what they actually do and need.
We combine human sciences, design thinking and service marketing to create desirable customer experiences and commercially sound services.
Selected work
Oulu City Centre Vision 2026-2040
The Northern Rhythm Delta City is a vision for the future of Oulu's city centre. An interactive design process led by Designmatters Studio engaged more than a thousand residents in shaping the plan.
Zeniitti Tourism Centre business area
Joy and a spirit of co-creation for an emerging business village on the Kempele plains. An innovation sprint shaped bold ideas and concepts together with local entrepreneurs.
Sustainability strategy and reporting
When you understand your own sustainability, it is easier to help customers too. Sunpanels helps companies and municipalities transition to clean solar energy in an economically viable way.
Studio
The studio is led by Johanna Laurinen, an experienced business developer, strategy facilitator and cultural anthropologist. We build the right expert team for each assignment, from sustainability and foresight to digital services.
Contact
Tell us about your situation in a few lines. We will get back to you within two business days.